The next time you head for the ski slopes, make sure you pass by Snowbird resort. Dick Bass, Snowbird owner and outspoken advocate for environmental sustainability, is investing in Alaska’s largest proposed coal strip mine. Destined to destroy the local salmon fishery and contribute to quickly advancing climate catastrophe, the coal mine is environmentally barbaric and a glaring hypocrisy for Bass. Peaceful Uprising is leading a campaign to boycott Snowbird, putting pressure on Bass to disinvest in the Chuitna Coal Mine.

Sign up below to commit to never buying another season pass at Snowbird if Dick Bass goes through with the mine.  A letter will be sent on your behalf to Snowbird letting them know that you don’t want your ski dollars to fund dirty coal.  A commitment from current season pass holders is an especially strong message to Snowbird.

Sign the Petition and tell Bass:

Don’t trade snow for coal!

Take this quote from Snowbird’s website,

Since its inception, Snowbird Ski & Summer Resort has been committed to environmental stewardship. Snowbird’s environmental achievements range from improving wildlife habitat and water quality to resort-wide recycling programs and a groundbreaking effort to clean up heavy metals contaminating the American Fork River.

While Snowbirds environmentally responsible behavior is commendable and clearly makes a positive impact, but when juxtaposed with Bass’s dirty investments becomes more like deliberate greenwashing. Recycling at snowbird neither mitigates nor justifies destroying Alaska’s wilderness for coal production, which is the single most contributor to climate change. If we continue to burn coal, there will be no need for ski resorts like Snowbird, let alone programs to change all the lightbulbs Snowbird’s bathrooms.

The Sierra Club has expressed their opposition to the coal mine, and has launched a local campaign against Bass. Yet, they refuse to target Snowbird, support a boycott, or do much of anything. Peaceful Uprising knows we have to send Dick a much stronger message, and to do that we need to hit him where it hurts.

Don’t ski at Snowbird until Bass agrees to disinvest in the Chuitna coal mine, and urge others to do the same. If you are a season passholder, do not buy a season pass until Bass disinvests. You can sign a pledge at our website dontskicoalbird.com, and send a message to Bass personally. Pick up some Coalbird stickers, and plaster them around town and at local resorts. Join us in March 2010 for a massive Snowbird boycott and day of direct action. Stay tuned for more opportunities to take action as the season continues.